BlueCrest
Branding
BlueCrest helps businesses rethink how mail, postal, and parcel operations perform. Our work focused on bringing that story into focus through a full rebrand, messaging framework, and campaign development that reflects both their technical expertise and forward-looking approach. We created comprehensive brand guidelines covering visual identity and voice, then extended that system across product brochures, sales materials, and multi-channel campaigns. Custom illustrations built from an interconnected network of lines, paired with a distinctive photo filtering style, gave the brand a unique and cohesive visual language. All final materials were delivered in Canva, giving their team the flexibility to scale while staying consistent.
“GD Squared's personal touch and hands-on approach made every back-and-forth not-only enjoyable but a breeze. Their creativity and keen eye for design coupled with a deep understanding of our brand essence resulted in a refresh that truly reflects our professionalism, friendly environment and heritage. Their expertise in crafting our corporate capabilities deck has elevated our presentation to new heights, showcasing our strengths and offerings with clarity and sophistication.”
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Corporate Branding
We partnered with Yorke, a Chicago-area commercial printer, to create a self-promotion piece rooted in the owner’s passion for cycling. The journey of a ride mirrors the process of a print project. From concept to copy to design, we built a piece that moves. Each spread reflects a different stage. Planning the path. Staying focused. Pushing through the climbs. Enjoying the finish. A simple metaphor that brings their craftsmanship to life. The result is a printed piece that doesn’t just talk about quality. It shows it. Every detail. Every page. Working together to tell a story about process, partnership, and pride in the final product.
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Corporate Branding
The Illinois Music Education Association connects music educators across the state while creating meaningful experiences for students. As the organization grew, they needed an identity that could match that energy and scale with it. We built a mark that’s simple on the surface, but designed to be distinctive and ownable. A clear foundation that could carry across everything they do. From there, the system expands. Conference branding. Elementary Series. Different audiences, same core. Everything feels connected without feeling repetitive. A brand designed to be creative. Just like the people it represents.
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Corporate Branding
Grateful Sun Energy is an innovative startup helping homeowners switch to solar power at a fraction of the typical cost. They needed a brand that stood apart. One that made solar feel simple, approachable, and within reach. We created a flexible identity system built around a bright, refined color palette and playful illustrations that add warmth and personality. The system extended into a storefront experience and a digital campaign, where animated ads invited users to explore just how attainable solar energy can be.
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