MDRT
Annual Meeting
Miami Beach
In 2025, over 10,000 MDRT members gathered from around the world in Miami Beach for four days of ideas, connection, and renewed energy, so the challenge wasn’t just to design something that looked good. It had to feel like Miami: bright, vibrant, and full of life. We developed a flexible visual system inspired by the city’s color and energy that could scale seamlessly across every touchpoint, from social media to on-site signage to direct mail. Because an event like this doesn’t live in one place, the brand needed to show up consistently everywhere. To ensure the look carried through beyond our work, we delivered a comprehensive brand guide so every piece felt cohesive, intentional, and as invigorating as the event itself.
“Their ability to transform our vision into on-target concepts, combined with their patience and reliability, makes GD Squared such a valuable creative partner. Whether we offer direction or a completely blank slate, they can take our thoughts and develop designs that are beyond what we even knew we wanted.”
More Work
Event Marketing
NeoCon offers a rich and multi-dimensional opportunity for the international design community. Nearly 1 million square feet of exhibition space is filled with industry-changing products and services from both leading and new manufacturers. The trade show covers every angle of commercial design. The marketing materials of the event used three-dimensionally rendered letterforms to create a structural image that defined the visual look of the show.
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Event Marketing
The Casual Market tradeshow brings together manufacturers and buyers from around the world, all centered on outdoor living. From furniture and umbrellas to accessories, the category is as broad as it is visually rich. So we let the product lead. Outdoor photography became the foundation, with headlines and translucent overlays blending into each scene. Color palettes were pulled directly from the imagery, creating a system that felt natural and cohesive. With Casual Market offering “everything under the sun," we developed a mosaic of triangles forming an abstract sun as the logo. The shapes also nod to the people and brands that come together in Chicago each year. The system extended into a series of ads featuring exhibitors, giving each product its moment within a unified visual language.
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Event Marketing
The AAP meeting held in Anaheim, California, called for a bright and lively theme that captured the essence of the location. To achieve this, we created a series of cut-paper vignettes that depicted underwater ocean scenes, beaches, waterfronts, palm trees, and other features of the surrounding landscape. We chose the cut-paper motifs to reflect the connection between pediatricians and the children under their care.
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