Keshet
One Community Campaign
Committed to transforming lives, Keshet provides vital support and programming with respect, creativity, and compassion at its core. We partnered with them to develop the brand for their One Community Campaign, an $18 million initiative to create a more inclusive, adaptable space for every member of the Keshet community. Designed to support individuals across all stages of life and abilities, the campaign brings their mission into focus through clear, unified messaging. A system built to inspire support, strengthen connection, and help move the vision forward.
“GD Squared was absolutely fantastic to work with from start to finish. They skillfully brought our vision to life and took the time to truly understand our needs. The outcome was a stunning logo and a compelling narrative for our capital campaign.”
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Nonprofit Campaigns
The Parkinson’s Foundation is dedicated to improving care and advancing research for people living with Parkinson’s disease. As they launched a multi-year, $30 million fundraising effort, we partnered with them to develop the name, strategy, and materials to support their goal. “Reach Further” was not only about creating an optimistic vision for the future, but also a clear call to action. One that invited donors to be part of what comes next. The identity extends naturally from the parent brand, with a handwritten “Further” adding energy and optimism to the mark. From a chapter-driven microsite to an animated video created in partnership with Heave Ho, every touchpoint was designed to clearly communicate the need and inspire action. Complex information around research, clinical care, and community programs was distilled into accessible, engaging materials, supported by social campaigns and milestone-driven content that kept donors connected and motivated.
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Nonprofit Campaigns
The MDRT Foundation brings members together each year to turn collective giving into global impact, culminating in a featured charity at the MDRT Annual Meeting. For this campaign, they partnered with Soles4Souls to provide shoes to people in need around the world. We developed the idea “Two Shoes. Two Lives.”, centered on a single pair of shoes and the story they carry. First, the life they’ve already lived with the donor. Then, the new purpose they take on with someone in need. The campaign encouraged members to give in two ways: through financial donations and by bringing a pair of shoes to donate at the meeting. From print ads and posters to postcards and event signage, every touchpoint was designed to build momentum, tell the story, and make it easy for members to take part.
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Nonprofit Campaigns
The Edgewater Chamber of Commerce partnered with us to unify the neighborhood’s businesses and increase visibility. We developed a brand strategy grounded in audience research, then carried it through a refreshed identity, marketing materials, website updates, and environmental applications. A clean, type-driven logo keeps the focus on Edgewater while remaining flexible across formats. Brand standards ensured consistency, while complementary event marks expanded the system without losing cohesion. The identity comes to life throughout the neighborhood. Street banners, signage, and custom bike racks create a clear, consistent presence that reinforces a sense of community.
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