Event Marketing

Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.

Corporate Branding

Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.

Nonprofit Campaigns

Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.

Recent Work

See the results of how our designs connect each client with their audience in an engaging and compelling way.

GD Squared

NeoCon

Design from Every Angle

Event MarketingLook and FeelWebsiteDigital AdsSocial GraphicsE-blastsDirect MailPrint AdsBrochures

NeoCon offers a rich and multi-dimensional opportunity for the international design community. Nearly 1 million square feet of exhibition space is filled with industry-changing products and services from both leading and new manufacturers. The trade show covers every angle of commercial design. The marketing materials of the event used three-dimensionally rendered letterforms to create a structural image that defined the visual look of the show.

NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle

“Having worked on this show and grown with us for 7 years, GD Squared understands the nuances, rigorous deadline schedule and creativity needed to accommodate our event with over 50,000 attendees.”

— Lindsey Martin, Director of Marketing for NeoCon Shows, theMART
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle
NeoCon — Design from Every Angle

More Work

MDRT — EDGE Annual Meeting
MDRT

Event Marketing

The Million Dollar Round Table EDGE Annual Meeting brings together North American members for a more focused, market-specific experience. Smaller by design, it leans into education and connection, giving attendees practical insights they can take back to their day-to-day work. To support that, MDRT provides a custom workbook built around the meeting sessions. Not just a place for notes, but a tool to turn ideas into action. With the event set in Atlanta, we developed a visual approach that brought energy to the materials while staying true to the established EDGE brand. The result struck a balance between structure and vibrancy—something that felt fresh, but still unmistakably MDRT.

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American Academy of Pediatrics — National Conference & Exhibition
American Academy of Pediatrics

Event Marketing

The AAP meeting held in Anaheim, California, called for a bright and lively theme that captured the essence of the location. To achieve this, we created a series of cut-paper vignettes that depicted underwater ocean scenes, beaches, waterfronts, palm trees, and other features of the surrounding landscape. We chose the cut-paper motifs to reflect the connection between pediatricians and the children under their care.

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Casual Market — All Things Outdoor
Casual Market

Event Marketing

The Casual Market tradeshow brings together manufacturers and buyers from around the world, all centered on outdoor living. From furniture and umbrellas to accessories, the category is as broad as it is visually rich. So we let the product lead. Outdoor photography became the foundation, with headlines and translucent overlays blending into each scene. Color palettes were pulled directly from the imagery, creating a system that felt natural and cohesive. With Casual Market offering “everything under the sun," we developed a mosaic of triangles forming an abstract sun as the logo. The shapes also nod to the people and brands that come together in Chicago each year. The system extended into a series of ads featuring exhibitors, giving each product its moment within a unified visual language.

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