MDRT Foundation
Soles for Souls Meeting Campaign
The MDRT Foundation brings members together each year to turn collective giving into global impact, culminating in a featured charity at the MDRT Annual Meeting. For this campaign, they partnered with Soles4Souls to provide shoes to people in need around the world. We developed the idea “Two Shoes. Two Lives.”, centered on a single pair of shoes and the story they carry. First, the life they’ve already lived with the donor. Then, the new purpose they take on with someone in need. The campaign encouraged members to give in two ways: through financial donations and by bringing a pair of shoes to donate at the meeting. From print ads and posters to postcards and event signage, every touchpoint was designed to build momentum, tell the story, and make it easy for members to take part.
“I greatly value the creative partnership when working with GD Squared. They are so good at what they do: creative, thoughtful, listen to ideas and feedback, and encourage innovation in design.”
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Nonprofit Campaigns
The Parkinson’s Foundation is dedicated to improving care and advancing research for people living with Parkinson’s disease. As they launched a multi-year, $30 million fundraising effort, we partnered with them to develop the name, strategy, and materials to support their goal. “Reach Further” was not only about creating an optimistic vision for the future, but also a clear call to action. One that invited donors to be part of what comes next. The identity extends naturally from the parent brand, with a handwritten “Further” adding energy and optimism to the mark. From a chapter-driven microsite to an animated video created in partnership with Heave Ho, every touchpoint was designed to clearly communicate the need and inspire action. Complex information around research, clinical care, and community programs was distilled into accessible, engaging materials, supported by social campaigns and milestone-driven content that kept donors connected and motivated.
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Nonprofit Campaigns
The Edgewater Chamber of Commerce partnered with us to unify the neighborhood’s businesses and increase visibility. We developed a brand strategy grounded in audience research, then carried it through a refreshed identity, marketing materials, website updates, and environmental applications. A clean, type-driven logo keeps the focus on Edgewater while remaining flexible across formats. Brand standards ensured consistency, while complementary event marks expanded the system without losing cohesion. The identity comes to life throughout the neighborhood. Street banners, signage, and custom bike racks create a clear, consistent presence that reinforces a sense of community.
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Nonprofit Campaigns
Our partnership with DePaul University’s School of Music led to a series of campaigns built to elevate the program and connect with prospective students. At the center was a simple idea. “Your Chair is Waiting.” Each opening spread featured students from different disciplines, all seated in the same position, creating a visual throughline that carried from page to page as each program’s story unfolded. The campaign extended into digital, where student quotes and bold visuals brought an authentic voice to the work. Different perspectives. One cohesive message. A system designed to feel personal, expressive, and welcoming to incoming students.
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