Intera Oncology
Branding and Marketing
Intera Oncology is advancing Hepatic Artery Infusion (HAI) therapy for patients facing complex liver cancers, so the brand needed to carry both clinical precision and human weight. We partnered closely with their team to reimagine the identity from the ground up. A clear, cohesive system that brings structure to complex information and confidence to every touchpoint. From comprehensive brand guidelines to brochures, fact sheets, and social media templates, every piece was designed to communicate clearly, consistently, and credibly. Detailed medical illustrations, charts, and data-rich content were handled with care, balancing accuracy with accessibility. The result is a brand that speaks to physicians, patients, and stakeholders alike. Thoughtful, informative, and built to support the important work they do.
“GD Squared seamlessly integrated with our team. Their collaborative approach and quick responsiveness have significantly contributed to our efforts to deliver an impactful message. Working with them feels like having an invaluable extension of our own team.”
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Corporate Branding
We partnered with Yorke, a Chicago-area commercial printer, to create a self-promotion piece rooted in the owner’s passion for cycling. The journey of a ride mirrors the process of a print project. From concept to copy to design, we built a piece that moves. Each spread reflects a different stage. Planning the path. Staying focused. Pushing through the climbs. Enjoying the finish. A simple metaphor that brings their craftsmanship to life. The result is a printed piece that doesn’t just talk about quality. It shows it. Every detail. Every page. Working together to tell a story about process, partnership, and pride in the final product.
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Corporate Branding
The Illinois Music Education Association connects music educators across the state while creating meaningful experiences for students. As the organization grew, they needed an identity that could match that energy and scale with it. We built a mark that’s simple on the surface, but designed to be distinctive and ownable. A clear foundation that could carry across everything they do. From there, the system expands. Conference branding. Elementary Series. Different audiences, same core. Everything feels connected without feeling repetitive. A brand designed to be creative. Just like the people it represents.
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Corporate Branding
Grateful Sun Energy is an innovative startup helping homeowners switch to solar power at a fraction of the typical cost. They needed a brand that stood apart. One that made solar feel simple, approachable, and within reach. We created a flexible identity system built around a bright, refined color palette and playful illustrations that add warmth and personality. The system extended into a storefront experience and a digital campaign, where animated ads invited users to explore just how attainable solar energy can be.
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