Intera Oncology
Branding and Marketing
Intera Oncology is advancing Hepatic Artery Infusion (HAI) therapy for patients facing complex liver cancers, so the brand needed to carry both clinical precision and human weight. We partnered closely with their team to reimagine the identity from the ground up. A clear, cohesive system that brings structure to complex information and confidence to every touchpoint. From comprehensive brand guidelines to brochures, fact sheets, and social media templates, every piece was designed to communicate clearly, consistently, and credibly. Detailed medical illustrations, charts, and data-rich content were handled with care, balancing accuracy with accessibility. The result is a brand that speaks to physicians, patients, and stakeholders alike. Thoughtful, informative, and built to support the important work they do.
“GD Squared seamlessly integrated with our team. Their collaborative approach and quick responsiveness have significantly contributed to our efforts to deliver an impactful message. Working with them feels like having an invaluable extension of our own team.”
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Corporate Branding
We partnered with Northfield Township to create a brand that reflects the role they play in the community. One that feels welcoming, clear, and built for everyone they serve. The logo takes the form of a round seal. Segments come together to create a sense of connection, revealing both a home and a hidden “N” within. A small detail that reinforces a bigger idea. Support starts here. From there, we built the system around it. Brand guidelines that define how it all comes together. Color. Type. Usage. Clear and consistent across every touchpoint. We carried that thinking into the website. Clean. Easy to navigate. Backed by a system that makes updates simple. Everything working together to reflect the mission. Open. Accessible. Community-focused.
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Corporate Branding
Grateful Sun Energy is an innovative startup helping homeowners switch to solar power at a fraction of the typical cost. They needed a brand that stood apart. One that made solar feel simple, approachable, and within reach. We created a flexible identity system built around a bright, refined color palette and playful illustrations that add warmth and personality. The system extended into a storefront experience and a digital campaign, where animated ads invited users to explore just how attainable solar energy can be.
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Corporate Branding
We partnered with Oval Fire Products to create a brochure that highlights how smart design can make safety beautiful. Their innovative, space-saving fire extinguisher goes where traditional designs can’t, giving architects the freedom to create without compromise. Handed out at the AIA Conference, the clean, minimalist brochure invited architects and builders to rethink how fire protection fits into their spaces. A QR code took the idea even further, letting users explore an augmented reality model of the Oval extinguisher in their own environment and see firsthand how form and function come together.
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